Erik Flinck
CEO since 29 May, 2025.
Born: 1980
Education: MSc Engineering (Software development) at Royal Institute of Technology, Stockholm and MSc in Business and Administration at Stockholm University and Stockholm School of Economics.
Previous experience: CEO and Managing Director of BCG Sweden (2022–2023), Managing Director and Senior Partner at BCG (2020–2024), Managing Director Partner at BCG (2015–2020), Head of Group Strategy and M&A at Sandvik (2012–2015), Various Consultant roles at BCG (2005–2012), Strategy Board Member at Voi Technology (2018–2020) and BCG Media presence transformation (2022–2023).
Other ongoing engagements: Chairman of the Board at Catena Media and, member of the Board at Desenio Group and Exakta Foto.
Holding of shares in Desenio:
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Eva Skoghagen
Born: 1988
Education: Master of Science in Business and Management, Stockholm School of Economics.
Previous experience: Group Business Controller at Desenio Group, Business Controller at Plantagen, Head of E-commerce Analytics at Plantagen, Global Head of E-commerce at Airinum, Key Account Manager at Ciceron Group.
Other ongoing assignments:
Holding of shares in Desenio:
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Annica Wallin
Executive Creative Director and employed within the Group since 5 September 2016.
Born: 1969
Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.
Previous experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.
Other ongoing engagements: –
Holding of shares in Desenio:
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Ramzi Ferchichi
Interim CTO since 7:e januari 2025.
Born: 1981
Education: Master of Science in Computer Science, Uppsala Universitet.
Previous experience: CTO/Co-founder – Parsly, Director of Software Development – Buyers Edge Platform, Product Manager – Rubrik, R&D Director – Zebware, R&D Manager – Leica Geosystems.
Other ongoing assignments: Owner –Â Gidappa
Holding of shares in Desenio:
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Rebecca Vingfjell
Chief Marketing Officer and employee within the group since September 21st, 2026.
Born: 1988
Education: Bachelor of Science in Business Administration from Stockholm University, Bachelor of Science in Political Science from Stockholm University, Marketing Week mini MBA.
Previous experience: Client Director & Strategist at Precis, Digital Marketing & CRM Manager at Nordic Leisure Travel Group, Brand Activation Manager at The Body Shop.
Other ongoing assignments: –
Holding of shares in Desenio:
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Jimmie Grönlund
Chief Supply Chain Officer and employee within the group since 2019.
Born: 1985
Education: Marks Gymnasium, Business & administration
Previous experience: Former Logistics Manager – Skincity, Sales manager – Fraktkompaniet, Logistics manager – Expohouse Sweden and Logistics manager – NMC Cellfoam AB.
Other ongoing assignments: –
Holding of shares in Desenio:
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Amanda Rietz
Chief People & Culture Officer and employee within the group since October 4, 2021.
Born: 1991
Education: Bachelor’s degree, Behavioral science.
Previous experience: Former Human Resources Business Partner at Instabox and Consultant and Talent Manager at Jurek.
Other ongoing assignments: –
Holding of shares in Desenio:
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