Desenio Group

Board of Directors

Alexander Hars

Chairperson of the Board of the Company since 16 December 2019 and Chairperson of the Board of Desenio AB since 19 December 2016.

Chairperson of the Remuneration Committee and member of the Audit Committee.

Born: 1978.

Education: Master of Computer Technology from Chalmers University of Technology.

Work experience: Co-founder and CEO of Alva Linen AB, Lets Deal AB and System OK AB.

Other ongoing engagements: Chairperson of the Board of Once Upon Publishing AB, Go North Group AB, Go North Group Holding AB and Zalster AB. Board member and CEO of Alva Linen AB. Board member of Hälsa Hemma Sverige AB, Glas of Scandinavia AB, Hars Holding AB, Desenio AB and Poster Store Sverige AB. Deputy board member in Jodgo AB, Johan & Johan AB, several Go North Rocket companies, Textual Relations AB and Fifth and Folsom AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Nathalie du Preez

Board member of the Company since 18 January 2021 and former board member of Desenio AB since 3 May 2019.

Member of the Remuneration Committee.

Born: 1983.

Education: Bachelor of Science magna cum laude in Economics from The Wharton School, University of Pennsylvania, and an MBA from Harvard Business School.

Work experience:  VP Operations at Jellyfish. Previously COO at Quill Content (with knowledge in business development, marketing, operations, customer service, sales, and technical development), COO at blow LTD, CEO and Co-founder of Bunchcut in the United States, Marketing Search Strategist at Net-a-Porter in London, and Financial Analyst at Goldman Sachs in New York and London.

Other ongoing engagements: Board member of The Feelgood Company.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: Yes.

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Martin Blomqvist

Board member of the Company since 16 December 2019 and former Chairman of the Board/board member of Desenio AB since 31 July 2008.

Born: 1972.

Education: Jakobsberg High School (Sw. gymnasium), natural sciences track.

Work experience: Co-founder of Desenio.

Other ongoing engagements:  Board member in MBHB Holding AB, FMA Holding AB, and Kiano Life AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Max Carlsén

Board member of the Company since 16 December 2018 and former deputy board member/board member of Desenio AB since 19 December 2016.

Chairman of the Audit Committee.

Born: 1991.

Education: Bachelor of Science in Business and Economics from Stockholm School of Economics.

Work experience: Principal at Verdane and part of the investment team since 2016. Previous experience as board member of Stor & Liten AB, JSB Group A/S and Jupiter Bach A/S. Chairperson of the Board of Verdane Capital X Cordelia Co-invest AB, and management consulting at AT Kearney and investment banking at Citigroup and Handelsbanken.

Other ongoing engagements: Board member of Pierce Group AB (publ), MATCHi AB, Babyland Online Nordic AB, Rörstrand Invest AB and Norsk Bildelsenter AS. Deputy Board member of Cura of Sweden AB, Desenio AB and Poster Store Sverige AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Sarah Kauss

Board member of the Company since 24 June 2021.

Member of the Audit Committee.

Born: 1975

Education: Bachelor of Science in Accounting from The University of Colorado and an MBA from Harvard Business School.

Work experience:  Founder and CEO at S’well with knowledge in brand building, marketing, sales, operations, finance, new product development, manufacturing, and managing a global supply chain. Previously a Certified Professional Accountant at Ernst & Young.

Other ongoing engagements: Board member of Thorne Health Tech and Glowforge. Entrepreneur in Residence, Harvard Business School. Regional Board member, UNICEF USA New York. Member of the Henry Crown Fellows and Braddock Scholars within the Aspen Global Leadership Network at the Aspen Institute.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: Yes.

See holdings from senior executives