Desenio Group

Board of Directors

Alexander Hars

Chairperson of the Board of the Company since 16 December 2019 and Chairperson of the Board of Desenio AB since 19 December 2016.

Chairperson of the Remuneration Committee.

Born: 1978.

Education: Master of Computer Technology from Chalmers University of Technology.

Work experience: Co-founder and CEO of Alva Linen AB, Lets Deal AB and System OK AB.

Other ongoing engagements: Chairperson of the Board of Glas Scandinavia AB, Pet Media Group International AB, Once Upon Publishing AB and Zalster AB. Board member and CEO of Alva Linen AB. Board member of Hälsa Hemma Sverige AB, Go North Group AB, Hars Holding AB, Desenio AB and Poster Store Sverige AB. Deputy board member of Johan & Johan AB, Go North Rocket, Textual Relations AB and Fifth and Folsom AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Nathalie du Preez

Board member of the Company since 18 January 2021 and board member of Desenio AB since 3 May 2019.

Member of the Remuneration Committee.

Born: 1983.

Education: Bachelor of Science magna cum laude in Economics from The Wharton School, University of Pennsylvania and an MBA with distinction from Harvard Business School.

Work experience: VP Operations at Jellyfish. Previously COO at Quill Content in London with knowledge in business development, marketing, operations, customer service, sales and technical development, COO at blow LTD in London, CEO and co-founder of Bunchcut in the United States, Marketing Search Strategist at Net-a-Porter in London and Financial Analyst at Goldman Sachs in New York and London.

Other ongoing engagements: Board member of The Feelgood Company.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: Yes.

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Jakob Tolleryd

Board member of the Company since 16 December 2019 and board member of Desenio AB since 19 December 2016.

Born: 1973.

Education: Master of Science in Business Administration and Economics from Stockholm School of Economics, with a specialisation in financial economics and international business. MBA studies at Ivey Business School in Canada.

Work experience: Investor & Affiliated partner to Verdane since October 2021. Previously General Partner at Verdane since 2017 and a former entrepreneur and private investor in the IT industry for 20+ years. Founder of and board member/CEO of Compricer, Klikki, Easyart, Carambole & Domain Network. Investor and board member of Mathem, Sneakers n Stuff, (Chairman), Unilited Travel Group (Publ), and Hygglo, among other companies.

Other ongoing engagements: Board member of Euroflorist 2.0 Holding AB, Euroflorist 2.0 Obligation AB (Publ.), Euroflorist 2.0 AB, Euroflorist Holding AB, Bookbeat AB, Verdane Incomax Holding AB, Mindful Ventures Investment AB, and Mindful Ventures Sverige AB.

Ongoing engagement as an advisor to the Bonnier group and the board of Adlibris AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Martin Blomqvist

Board member of the Company since 16 December 2019 and Chairman of the Board/board member of Desenio AB since 31 July 2008.

Born: 1972.

Education: Jakobsberg High School (Sw. gymnasium), natural sciences track.

Work experience: Co-founder of Desenio.

Other ongoing engagements: Chairman of the Board and CEO of MBHB Holding AB. Board member of FMA Holding AB and The Kailo AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Max Carlsén

Board member of the Company since 16 December 2018 and deputy board member/board member of Desenio AB since 19 December 2016.

Member of the Audit Committee.

Born: 1991.

Education: Bachelor of Science in Business and Economics from Stockholm School of Economics, with a specialisation in financial economics and accounting.

Work experience: Director at Verdane and part of the investment team since 2016. Board member of Stor & Liten AB, JSB Group A/S and Jupiter Bach A/S. Chairperson of the Board of Verdane Capital X Cordelia Co-invest AB. Previous experience from management consulting at AT Kearney and investment banking at Citigroup and Handelsbanken.

Other ongoing engagements: Board member of MATCHi AB, Babyland Online Nordic AB, Rörstrand Invest AB, Bostadsrättsföreningen Heimdal 27 and Norsk Bildelsenter AS. Deputy Board member of Cura of Sweden AB, Desenio AB and Poster Store Sverige AB.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: No.

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Sarah Kauss

Board member of the Company since 24 June 2021.

Member of the Audit Committee.

Born: 1975

Education: Bachelor of Science in Accounting from The University of Colorado and an MBA from Harvard Business School.

Work experience: Founder and CEO at S’well in New York with knowledge in brand building, marketing, sales, operations, finance, new product development, manufacturing and managing a global supply chain. Previously a Certified Professional Accountant at Ernst & Young, EY, in Denver and Los Angeles.

Other ongoing engagements:

Chairperson of the Board, S’well. Board member, Thorne Health Tech.  Board member, Glowforge. Board member, Carlotz. Advisor Bearaby. Advisor FloorFound.
Entrepreneur in Residence, Harvard Business School.
Regional Board member, UNICEF USA New York.
Mentor, Fortune-United States Department Global Mentoring Program.
Member of the Henry Crown Fellows and Braddock Scholars within the Aspen Global Leadership Network at the Aspen Institute.

Independent in relation to the Company and its senior executives: Yes.

Independent in relation to the Company’s major shareholders: Yes.

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Cecilia Marlow

Board member of the Company since 24 June, 2021.

Chairperson of the Audit Committee and member of the Remuneration Committee.

Born: 1960.

Education: Master of Business Administration and Economics from Stockholm School of Economics.

Work experience: Non executive board professional since 2012, before that some 20 years as CEO within retail/consumer and some 10 years in accounting/CFO roles.

Other ongoing engagements: Chairperson of Wästbygg, Board member of Alligo, Fazer Group, Spendrups, Kivra and BokusGruppen.

See holdings from senior executives