Erik Flinck
CEO since 29 May, 2025.
Born: 1980
Education: MSc Engineering (Software development) at Royal Institute of Technology, Stockholm and MSc in Business and Administration at Stockholm University and Stockholm School of Economics.
Previous experience: CEO and Managing Director of BCG Sweden (2022–2023), Managing Director and Senior Partner at BCG (2020–2024), Managing Director Partner at BCG (2015–2020), Head of Group Strategy and M&A at Sandvik (2012–2015), Various Consultant roles at BCG (2005–2012), Strategy Board Member at Voi Technology (2018–2020) and BCG Media presence transformation (2022–2023).
Other ongoing engagements: Chairman of the Board at Catena Media and, member of the Board at Desenio Group and Exakta Foto.
Holding of shares in Desenio:
See holding of senior executives
Carl Caap
CFO of the Company since October 20, 2025.
Born: 1971
Education: Master of Business Administration from Gothenburg School of Economics and Commercial Law.
Previous experience: Former CFO of PS of Sweden AB, CFO of Tiger of Sweden, Head of Business Control at Zodiak Media, Commercial Controller at The Absolut Company and CFO of Severa Pet Foods.
Other ongoing assignments: Board member of Utsikten Hus & Hem AB, deputy director of Caap & Co AB
Holding of shares in Desenio:
See holding of senior executives
Annica Wallin
Executive Creative Director and employed within the Group since 5 September 2016.
Born: 1969
Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.
Previous experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.
Other ongoing engagements: –
Holding of shares in Desenio:
See holding of senior executives
Ramzi Ferchichi
Interim CTO since 7:e januari 2025.
Born: 1981
Education: Master of Science in Computer Science, Uppsala Universitet.
Previous experience: CTO/Co-founder – Parsly, Director of Software Development – Buyers Edge Platform, Product Manager – Rubrik, R&D Director – Zebware, R&D Manager – Leica Geosystems.
Other ongoing assignments: Owner –Â Gidappa
Holding of shares in Desenio:
See holding of senior executives
Rebecca Vingfjell
Chief Marketing Officer and employee within the group since September 21st, 2026.
Born: 1988
Education: Bachelor of Science in Business Administration from Stockholm University, Bachelor of Science in Political Science from Stockholm University, Marketing Week mini MBA.
Previous experience: Client Director & Strategist at Precis, Digital Marketing & CRM Manager at Nordic Leisure Travel Group, Brand Activation Manager at The Body Shop.
Other ongoing assignments: –
Holding of shares in Desenio:
See holding of senior executives
Jimmie Grönlund
Chief Supply Chain Officer and employee within the group since 2019.
Born: 1985
Education: Marks Gymnasium, Business & administration
Previous experience: Former Logistics Manager – Skincity, Sales manager – Fraktkompaniet, Logistics manager – Expohouse Sweden and Logistics manager – NMC Cellfoam AB.
Other ongoing assignments: –
Holding of shares in Desenio:
See holding of senior executives
Amanda Rietz
Chief People & Culture Officer and employee within the group since October 4, 2021.
Born: 1991
Education: Bachelor’s degree, Behavioral science.
Previous experience: Former Human Resources Business Partner at Instabox and Consultant and Talent Manager at Jurek.
Other ongoing assignments: –
Holding of shares in Desenio:
See holding of senior executives