Desenio Group

Group Management

Fredrik Palm

CEO of the Company since 17 April 2017 and since 3 June 2016 of Desenio AB.

Born: 1974

Education: Master of Management of Growing Enterprises from Gothenburg School of Economics.

Work experience: Former CEO of Lekmer AB, Rum21 AB, Tretti AB. Former Chairperson of the Board and board member of Sleepo AB.

Other ongoing engagements: Chairperson of the Board of Beauty Icons AB, and Beauty Icons Holding AB. Board member of Brand plus Net Consulting AB, Brand plus Net AB, Desenio AB, and Poster Store Sverige AB. Deputy board member of Glas Scandinavia AB.

Holding of shares in Desenio:
See holding of senior executives

Anna Ståhle

CFO of the Company since 1 August 2023.

Born: 1981

Education: MSc in Business Administration from Gothenburg School of Economics and an MSc in Applied Economics & Finance from Copenhagen Business School.

Work experience: Former CFO of Bavaria Sverige Bil in Sweden, Finance Manager for Sales, Marketing and Supply Chain at Arla Foods, Business Development at Plantasjen, and Group Finance Manager and Business Controller at Procter & Gamble.

Other ongoing engagements: : –

Holding of shares in Desenio:

See holding of senior executives

Annica Wallin

Executive Creative Director and employed within the Group since 5 September 2016.

Born: 1969

Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.

Work experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.

Other ongoing engagements:

Holding of shares in Desenio:
See holding of senior executives

Mårten Forste

Chief Commercial Officer since 9 January 2023.

Born: 1971

Education: Master of Laws (LL.M.), Lund University, Sweden.

Work experience: Former COO of LeoVegas and COO of Meetic / Match.com Europe., and former Chairman of LeoVegas AB.

Other ongoing engagements: Board member of MD International AB, Board member of Docly International AB, and Chairman of the Board of Match.com Nordic AB.

Holding of shares in Desenio:
See holding of senior executives