Fredrik Palm
CEO of the Company since 17 April 2017 and since 3 June 2016 of Desenio AB.
Born: 1974
Education: Master of Management of Growing Enterprises from Gothenburg School of Economics.
Work experience: Former CEO of Lekmer AB, Rum21 AB, Tretti AB. Former Chairperson of the Board and board member of Sleepo AB.
Other ongoing engagements: Chairperson of the Board of Beauty Icons AB, and Beauty Icons Holding AB. Board member of Brand plus Net Consulting AB, Brand plus Net AB, Desenio AB, and Poster Store Sverige AB. Deputy board member of Glas Scandinavia AB.
Holding of shares in Desenio:
See holding of senior executives
Johan Roslund
CFO of the Company since January 13, 2025.
Born: 1987
Education: MSc in Accounting & Financial Management from Stockholm School of Economics and MBA courses from Duke University.
Work experience: Former CFO of Plant, fund manager at GP Bullhound, Chairman of the Board of Unga Aktiesparare, Chairman of the Board of ZealiD AB, investment manager at NFT Ventures, board member of Paydrive AB, board member of Aktiespararna, various roles CDON Group.
Other ongoing assignments: Chairman of the Board of Nordic Asia Investment Group. Board member of Verve Group.
Holding of shares in Desenio:
See holding of senior executives
Annica Wallin
Executive Creative Director and employed within the Group since 5 September 2016.
Born: 1969
Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.
Work experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.
Other ongoing engagements: –
Holding of shares in Desenio:
See holding of senior executives
Michael Kurlancheek
Chief Commercial Officer since 1 July 2024 and General Manager, North America since December 2021.
Born: 1987
Education: Master of Science in Accounting, Indiana University – Kelley School of Business.
Work experience: Former General Manager, Lime, Portfolio Manager, Morgan Stanley, Investment Analyst, Bachrach Asset Management, Equity Research Analyst, Sidoti & Company, Senior Associate, KPMG LLP.
Other ongoing engagements: –
Holding of shares in Desenio:
See holding of senior executives
Amanda Rietz
Chief People & Culture Officer and employee within the group since October 4, 2021.
Born: 1991
Education: Bachelor’s degree, Behavioral science.
Work experience: Former Human Resources Business Partner at Instabox and Consultant and Talent Manager at Jurek.
Other ongoing assignments: –
Holding of shares in Desenio:
See holding of senior executives