Fredrik Palm
CEO of the Company since 17 April 2017 and since 3 June 2016 of Desenio AB.
Born: 1974
Education: Master of Management of Growing Enterprises from Gothenburg School of Economics.
Work experience: Former CEO of Lekmer AB, Rum21 AB, Tretti AB. Former Chairperson of the Board and board member of Sleepo AB.
Other ongoing engagements: Chairperson of the Board of Beauty Icons AB, and Beauty Icons Holding AB. Board member of Brand plus Net Consulting AB, Brand plus Net AB, Desenio AB, and Poster Store Sverige AB. Deputy board member of Glas Scandinavia AB.
Holding of shares in Desenio:
See holding of senior executives
Anna Ståhle
CFO of the Company since 1 August 2023.
Born: 1981
Education: MSc in Business Administration from Gothenburg School of Economics and an MSc in Applied Economics & Finance from Copenhagen Business School.
Work experience: Former CFO of Bavaria Sverige Bil in Sweden, Finance Manager for Sales, Marketing and Supply Chain at Arla Foods, Business Development at Plantasjen, and Group Finance Manager and Business Controller at Procter & Gamble.
Other ongoing engagements: : –
Holding of shares in Desenio:
Annica Wallin
Executive Creative Director and employed within the Group since 5 September 2016.
Born: 1969
Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.
Work experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.
Other ongoing engagements: –
Holding of shares in Desenio:
See holding of senior executives
Michael Kurlancheek
Chief Commercial Officer since 1 July 2024 and General Manager, North America since December 2021.
Born: 1987
Education: Master of Science in Accounting, Indiana University – Kelley School of Business.
Work experience: Former General Manager, Lime, Portfolio Manager, Morgan Stanley, Investment Analyst, Bachrach Asset Management, Equity Research Analyst, Sidoti & Company, Senior Associate, KPMG LLP.
Other ongoing engagements: –
Holding of shares in Desenio:
See holding of senior executives