Desenio Group

Group Management

Erik Flinck

Interim CEO since 29 May, 2025.

Born: 1980

Education: MSc Engineering (Software development) at Royal Institute of Technology, Stockholm and MSc in Business and Administration at Stockholm University and Stockholm School of Economics.

Previous experience: CEO and Managing Director of BCG Sweden (2022–2023), Managing Director and Senior Partner at BCG (2020–2024), Managing Director Partner at BCG (2015–2020), Head of Group Strategy and M&A at Sandvik (2012–2015), Various Consultant roles at BCG (2005–2012), Strategy Board Member at Voi Technology (2018–2020) and BCG Media presence transformation (2022–2023).

Other ongoing engagements: Chairman of the Board at Catena Media and, vice chairman of the Board of Desenio Group, member of the board of Directors at Exakta Foto.

Holding of shares in Desenio:
See holding of senior executives

Johan Roslund

CFO of the Company since January 13, 2025.

Born: 1987

Education: MSc in Accounting & Financial Management from Stockholm School of Economics and MBA courses from Duke University.

Previous experience: Former CFO of Plant, fund manager at GP Bullhound, Chairman of the Board of Unga Aktiesparare, Chairman of the Board of ZealiD AB, investment manager at NFT Ventures, board member of Paydrive AB, board member of Aktiespararna, various roles CDON Group.

Other ongoing assignments: Chairman of the Board of Nordic Asia Investment Group. Board member of Verve Group.

Holding of shares in Desenio:
See holding of senior executives

Annica Wallin

Executive Creative Director and employed within the Group since 5 September 2016.

Born: 1969

Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.

Previous experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.

Other ongoing engagements:

Holding of shares in Desenio:
See holding of senior executives

Michael Kurlancheek

Chief Commercial Officer since 1 July 2024 and General Manager, North America since December 2021.

Born: 1987

Education: Master of Science in Accounting, Indiana University – Kelley School of Business.

Previous experience: Former General Manager, Lime, Portfolio Manager, Morgan Stanley, Investment Analyst, Bachrach Asset Management, Equity Research Analyst, Sidoti & Company, Senior Associate, KPMG LLP.

Other ongoing engagements: –

Holding of shares in Desenio:
See holding of senior executives

Amanda Rietz

Chief People & Culture Officer and employee within the group since October 4, 2021.

Born: 1991

Education: Bachelor’s degree, Behavioral science.

Previous experience: Former Human Resources Business Partner at Instabox and Consultant and Talent Manager at Jurek.

Other ongoing assignments:

Holding of shares in Desenio:
See holding of senior executives