Erik Flinck
CEO since 29 May, 2025.
Born: 1980
Education: MSc Engineering (Software development) at Royal Institute of Technology, Stockholm and MSc in Business and Administration at Stockholm University and Stockholm School of Economics.
Previous experience: CEO and Managing Director of BCG Sweden (2022–2023), Managing Director and Senior Partner at BCG (2020–2024), Managing Director Partner at BCG (2015–2020), Head of Group Strategy and M&A at Sandvik (2012–2015), Various Consultant roles at BCG (2005–2012), Strategy Board Member at Voi Technology (2018–2020) and BCG Media presence transformation (2022–2023).
Other ongoing engagements: Chairman of the Board at Catena Media and, member of the Board at Desenio Group and Exakta Foto.
Holding of shares in Desenio:
See holding of senior executives
Carl Caap
CFO of the Company since October 20, 2025.
Born: 1971
Education: Master of Business Administration from Gothenburg School of Economics and Commercial Law.
Previous experience: Former CFO of PS of Sweden AB, CFO of Tiger of Sweden, Head of Business Control at Zodiak Media, Commercial Controller at The Absolut Company and CFO of Severa Pet Foods.
Other ongoing assignments: Board member of Utsikten Hus & Hem AB, deputy director of Caap & Co AB
Holding of shares in Desenio:
See holding of senior executives
Annica Wallin
Executive Creative Director and employed within the Group since 5 September 2016.
Born: 1969
Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.
Previous experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.
Other ongoing engagements: –
Holding of shares in Desenio:
See holding of senior executives
Ramzi Ferchichi
Interim CTO since 7:e januari 2025.
Born: 1981
Education: Master of Science in Computer Science, Uppsala Universitet.
Previous experience: CTO/Co-founder – Parsly, Director of Software Development – Buyers Edge Platform, Product Manager – Rubrik, R&D Director – Zebware, R&D Manager – Leica Geosystems.
Other ongoing assignments: Owner –Â Gidappa
Holding of shares in Desenio:
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Michael Kurlancheek
Chief Commercial Officer since 1 July 2024 and General Manager, North America since December 2021.
Born: 1987
Education: Master of Science in Accounting, Indiana University – Kelley School of Business.
Previous experience: Former General Manager, Lime, Portfolio Manager, Morgan Stanley, Investment Analyst, Bachrach Asset Management, Equity Research Analyst, Sidoti & Company, Senior Associate, KPMG LLP.
Other ongoing engagements: –
Holding of shares in Desenio:
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Hana Aljoofri
Chief Marketing Officer and employee within the group since December 1, 2025.
Born:Â 1989
Education: Bachelor in Business Adminstation, National University of Singapore.
Previous experience:Â Former Head of Digital Marketing at Arrive, Head of Paid Acquisition at Klarna, Marketing Director at Fishbrain, Digital Marketing at Zettle by PayPal, Media Buyer at MindShare Singapore.
Other ongoing assignments: –
Holding of shares in Desenio:
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Jimmie Grönlund
Chief Supply Chain Officer and employee within the group since 2019.
Born: 1985
Education: Marks Gymnasium, Business & administration
Previous experience: Former Logistics Manager – Skincity, Sales manager – Fraktkompaniet, Logistics manager – Expohouse Sweden and Logistics manager – NMC Cellfoam AB.
Other ongoing assignments: –
Holding of shares in Desenio:
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Amanda Rietz
Chief People & Culture Officer and employee within the group since October 4, 2021.
Born: 1991
Education: Bachelor’s degree, Behavioral science.
Previous experience: Former Human Resources Business Partner at Instabox and Consultant and Talent Manager at Jurek.
Other ongoing assignments: –
Holding of shares in Desenio:
See holding of senior executives